The 2008 Event Mar­ket­ing Inno­va­tion Tour starts in a few days with the first stop in Atlanta. Each tour stop will show­case experts in strate­gic event mar­ket­ing, includ­ing keynote speaker Robyn Waters, Target’s for­mer vice pres­i­dent of trend, design and prod­uct devel­op­ment, who helped to trans­form the regional dis­count chain into a national fash­ion des­ti­na­tion. Through her pre­sen­ta­tion, “Design with Heart,” Waters will demon­strate how to cre­ate an emo­tional con­nec­tion with cus­tomers, and the impor­tant role this plays in suc­cess­ful strate­gic event marketing.

The event seat­ing is lim­ited so that the expe­ri­ence can be more pow­er­ful for those attend­ing. There are a few open seats remain­ing in some of the cities. Choose the tour city you pre­fer from the list on the left, and fol­low the reg­is­tra­tion link to reserve your spot. If the reg­is­tra­tion sys­tem says the event is closed, then please email us, and we’ll attempt to work you in.